Over 30 years ago, our little yellow BABY ON BOARD® sign became a badge of pride for new parents. Soon after, we launched the first true collection of home safety products and established ourselves as the leader in child safety. This role has grown over the years as we continue to introduce new and innovative products to parents, consistently giving you the power to keep your children safe. Safety 1st
Over 30 years ago, our little yellow BABY ON BOARD® sign became a badge of pride for new parents. Soon after, we launched the first true collection of home safety products and established ourselves as the leader in child safety. This role has grown over the years as we continue to introduce new and innovative products to parents, consistently giving you the power to keep your children safe.